The founder Anthony Amos started his career playing professional rugby straight out of high school in Australia. While playing football Anthony decided to use his down time to start his own business, so at 21 he and he founded Hydrodog a mobile dog grooming business. His ‘prototype’ grooming trailer consisted of a secondhand hydro-bath (special dog bath) strapped on to the back of a box trailer! He put an ad in the local newspaper, rented a mobile phone and he was on his way!
The dog grooming business – Hydrodog – took off! One trailer turned into 2 and 2 into 7, he & his brother had a mobile dog washing round each and they had 5 employees. Unfortunately the employee model didn’t work as anticipated as the employees didn’t have the same drive or passion to battle the elements and meet the high demand the business was now experiencing. This forced Anthony to change course and adopt a new model, he chose to franchise the business and directed his focus on selling franchises in his home state of Queensland.
Within 5 years Hydrodog had grown to over 100 franchises across Australia. It was the first franchise of its kind to be in every State and Territory of Australia. After the 100th franchise mile stone was reached, Hydrodog implemented a Master Franchise model taking the franchise system to the next level. All states and territories in Australia were sold within an 18 month period.
Anthony and his team revolutionized the dog grooming industry by designing and creating a fiberglass mobile grooming salon in the shape of a big blue dog. To this day after 10 years there is no other product like it in the market place. Hydrodog grew to the largest franchise of its kind in the world and Anthony with more then 9000 new calls per month and revenue of 10m annually.